Monday, September 06, 2010

Business Card Marketing

If you are a performer, speaker, storyteller, musician, business owner or earn money by providing services or goods - you need a business card.  That is the best marketing advice you will ever read.  It is not a good idea, something to consider or your next purchase.  If you don't have a business card, stop reading this now and search "business cards" on Google or Yahoo.  Find a site that sells them and order today!

Business cards are a must, not a luxury.  They are also the most inexpensive way to market yourself, services or products. I love using business cards and use them constantly.  If I haven't seen friends in a while, I  give them a couple cards to make sure they have my number and address.  (I also ask that they pass the extra ones on, if the opportunity arises.  The opportunity does arise!)  I give them to folks when I am speaking.  After the event, while I am visiting with the crowd I always have a handful and give them to everyone.  I have never had anyone reject one!

I use the back of my card to write notes when I have to leave a message for someone.  I offer my card to others if they have to write a note.  They are easy to write on, convenient - they fit in a wallet!

People tend to keep business cards.  I don't know why, but they do.  I keep a tickle file of cards with services, friends and products.  Sure, I could look things up on the computer, but like most folks, I keep the cards.

I normally carry a soft plastic business card holder in my pocket and it is full of cards.  Cards get bent and soiled in a wallet or loose in a purse.  The soft plastic holder is lighter and easier to keep in a pocket than the fancy ones made of metal, leather or other materials.  Normally I can carry 20-30 business cards with me at all times.


Here is a helpful hint... keep additional cards in your car.  I have a "sandwich size" Ziplock bag in my car and my wife's car with business cards, post cards and similar marketing materials.  If I run out, I can always go to the car for more.

Don't be stingy with business cards.  Online you will find many companies that sell high quality business cards for very low cost.  Do some comparison shopping.  Order a suitable quantity.   Many sites have user friendly templates and designs.  My last several cards took 10-15 minutes to design and order.  Spend the extra money and get the better cards without the printing company logo and info on the back.  Better yet, put your website and phone on the back. 

If you like the design you choose order plenty and use them!  My last business card order cost TWO CENTS a card.  If I give 1,000 cards away it only cost $20!  If you hand out 10,000 cards a year you would spend $200.

Business cards are a great marketing investment!
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